There's No One More Pumped For Solo: A Star Wars Story Than Solo Cups

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There's No One More Pumped For Solo: A Star Wars Story Than Solo Cups

Ever since the name Solo was chosen for the upcoming Han Solo film, there has been one company that has been pretty pleased about the development, and that company would be none other than Solo, the makers of the infamous-- and often red--cups used for a variety of gatherings and, of course, drinking games. Although Solo cups are not being integrated into the movie, Disney does seem to be partnering with Solo ahead of the premiere of Solo: A Star Wars Story. And no one is more pumped about it than Solo Cup:

There are a lot of reasons a pairing up of Solo: A Star Wars Story, and Solo of the cup variety makes sense. First and foremost, there's the natural name pairing. Then, there's the fact that even the logo for Star Wars' upcoming movie and the red cup brand resemble one another, although Solo has the added artistic flourish of making the middle of the o's in Solo resemble cups. Solo had previously said that it was pumped Disney chose the name Solo: A Star Wars Story even before an actual partnership was announced.

Month ago, brand manager Becca Bikoff even told DNA Info:

We're delighted our Solo fans are having fun with the correlation with our brand. Unfortunately Han Solo lives in a galaxy far, far away, so don't expect to see the Solo cup integrated into the movie. However, we do have plans to 'SOLObrate' the new trilogy in our own way. Stay tuned!

Now, Solo has been announced as a partnering brand along with Denny's Corp, Esurance, General Mills, Nissan, Symantec Corp, per Deadline. The Solo pairing is likely the most natural of all of the company's working with Solo: A Star Wars Story, especially since the first supposed look at Alden Ehrenreich as Han Solo came on a cup earlier in the movie's production, although it was later deemed to be unofficial. Beyond that, we previously learned that the movie initially went with the working title "Red Cup," which is really funny.

We are well beyond the time when Phil Lord and Chris Miller were involved with Solo: A Star Wars Story and we are also far past the days when the movie was known as Red Cup. In fact, Disney and Lucasfilm are gearing up to release the next standalone Star Wars movie and you'll be able to catch it in theaters starting on May 25. To find out what all we know about the flick, check out our what we know guide.







There's No One More Pumped For Solo: A Star Wars Story Than


There is no victory sweeter than landing a great branding partnership. Lucasfilm announced Tuesday that it will be partnering with six different companies to promote the release of Solo: A Star
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This week on The Star Wars Show, we send Pablo Hidalgo of the Lucasfilm Story Group to the Solo: A Star Wars Story set and literally go inside Dryden Vos' office -- and discover some amazing Easter eggs! Plus, Solo composer John Powell discusses writing the film's score, working with John Williams, and more.
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There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster.
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There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the 60-second ad announcing its link to the movie, the restaurant chain and its agency EP+Co assembled a cantina full of
Solo: A Star Wars Story (*1/2) is a bad bet - Only So Many


Although Solo cups are not being integrated into the movie, Disney does seem to be partnering with Solo ahead of the premiere of Solo: A Star Wars Story. And no one is more pumped about it than
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A Star Wars Solo Cups partnership has been struck in anticipation of the upcoming Solo: A Star Wars Story, making a marketing strategy out of a genius pun.
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Jun 12, 2019 · Williams has indeed written more than 16 hours of music for the "Star Wars" universe between his eight — soon to be nine — feature films, an original theme for "Solo: A Star Wars Story
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Solo: A Star Wars Story (2018) Director Ron Howard Screenplay Lawrence and Jonathan Kasdan Starring Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge, Joonas Suotamo, Paul Bettany, Jon Favreau. Like most, I had no desire to see a movie about Han Solo that didn't star Harrison Ford.
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Solo: A Star Wars Story is a stand-alone Star Wars film directed by Ron Howard from a screenplay by Lawrence Kasdan and Jon Kasdan, released Worldwide on May 25, 2018.It stars Alden Ehrenreich as Han Solo in the years prior to Star Wars: Episode IV A New Hope.


Solo: A Star Wars Story fulfills marketing destiny with Solo cup tie-in a marketing tie-in with the Solo cups brand. when the world "solo" will be uttered and searched for more than
Solo: A Star Wars Story | StarWars.com

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