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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Joaquin Phoenix's Joker Movie Adds Alec Baldwin In A Surprising Role Movies August 27, 2018 No Comments From an outside perspective, director Todd Phillips has had an easy time adding A-list talent to his upcoming standalone Joker movie.
Joaquin Phoenix's 'Joker' Movie Adds Alec Baldwin as Batman
Walt Disney Co.'s New Streaming Services: Everything You Need to Know Disney's plans for ESPN and Disney-branded streaming services mark a major strategic shift in the company's business model
The Upcoming Disney Streaming Service | Everything You Need
The reviews for Solo: A Star Wars Story have zoomed in from a galaxy far, far away. If Rechtshaffen is on the fence, however, he's rare in that respect. Solo, it seems, is a movie that divides
'Solo: A Star Wars Story' — What the Critics Are Saying
Fewer rom-coms graced the screen and more badass female heroines started dominating blockbuster franchises. But in 2019, Hollywood says "Why not both?" With What Men Want and Isn't It Romantic coming to theaters within a week of each other and more upcoming rom-com projects soon on the way, the genre is making a comeback.
Why Are Rom-Coms Making a Comeback?
Viola Davis Spoke Out About Unequal Opportunity and Compensation for Women of Color in Hollywood. facebook dialog. Contrasting the gender pay gap and the racial pay gap, Davis said, "We won't
Viola Davis on equal pay: Women of color are battling twice
Why Star Wars: Episode IX should bring back Billy Dee Williams as There's one more good reason to include Lando Calrissian, and it goes beyond just high-fiving fans. this link is to an
How Star Wars: Episode IX could bring back Darth Vader
Hear Rosalía's New 'Game of Thrones' Song 'Me Traicionaste' | Billboard News "Me Traiconaste," Rosalía's song for the new 'Game of Thrones' concept album takes a running theme of the show into flamenco territory (in English the song title translates as "You Betrayed Me.")
Patty Jenkins Drops New Wonder Woman 1984 Photo For Gal Gadot
The Conjuring 3 Has Started Production, See The Warrens
In Avengers: Infinity War, actor Dave Bautista improvised Drax's funniest line in the movie.While Drax has been known to break dramatic tension in some scenes with his comedic quips, this line in particular was a notable standout.
Dave Bautista Improvised The Funniest Line In Avengers
Michelle Rodriguez Joins 'Fast & Furious 9' After Getting Series to Hire First Female Writer Rodriguez previously threatened to leave the franchise because of its lack of female representation
Michelle Rodriguez to return to 'Fast & Furious' franchise
In Deadpool 2, out May 18, the Merc with a Mouth, played by Ryan Reynolds, has to defend a teenage mutant from the very intimidating, time-traveling badass Cable (Avengers: Infinity War's Josh
Deadpool - CINEMABLEND
That's not the only thing, though. There's an even more dangerous path ahead as the troll king has come to warn Elsa, Anna, and Kristoff of an oncoming threat. Why did Elsa gain her powers? The answer lies north, beyond the enchanted realm and into the unknown. The path that takes them there will put Elsa's powers to the test.
Elsa and her Magical Powers (Frozen 2 Official Trailer)
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